JTBD Growth-Powered Equity Value Creation
Jobs-to-be-Done (also known as JTBD or Jobs Theory) is method for creating customer value in order to accelerate your growth and generate superior equity returns. The method and theory have a long history. Some of JTBD is not new, but the power of the method is that it brings together all the elements that your product, marketing and sales teams need to win consistently in your market. It is a complete innovation process that starts and ends with the most important person: your customer.
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